Monthly Archives: December 2013

Have You Already Achieved your Goals?

Companies that are most likely to reach their financial goals in 2014 have already achieved them.  How?  The leaders have already invested a considerable amount of time planning their strategy, and putting that strategy into writing that reveals the exact financial goals of their organization for 2014.  I have found from experience that companies who go through a rigorous planning process have an uncanny ability to meet and exceed their goals because they have already achieved them on paper. …

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Who is Your Customer?

In an interesting article in the December 2013/January 2014 Inc. Magazine, Jason Fried discussed marketing to new customers versus existing customers.  At the conclusion of the article he said, “Sales take care of themselves when you put out a great product and treat your customers with the ultimate respect.  Or to put it another way:  If you take care of your existing customers, they will take care of your new customers (Fried, p.…

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