About Carl Norris
Carl is an experienced CFO, entrepreneur and executive business leader with a very diverse background of experience. For many years, he has enjoyed helping businesses grow and improve operational and financial efficiency. He has over 35 years of experience in successful business ownership, all aspects of financial/operational management, and strategic planning. His industry experience includes manufacturing, retail, distribution, and non-profit organizations. As an experienced CFO, Carl has been instrumental in helping top organizations implement lean processes and improve efficiency and cash flow.
Carl began his career with KPMG (formerly Peat, Marwick & Mitchell, CPA’s), which is one of the largest CPA firms in the world. That training has proven invaluable throughout his 36 year career. Becoming a highly skilled auditor has equipped Carl with the knowledge and skill set to quickly evaluate business needs, set objectives, and create the strategic plan to meet those objectives. One of Carl’s unique abilities is to determine where an organization ‘is” so that a strategic plan can be developed and implemented to take an organization to a new plane which benefits stakeholders.
Carl has been involved with several “turn-around” efforts in his career. Helping to bring companies back from the brink, save jobs, and to later see those companies flourish has been fulfilling, but helping companies grow to the next level has been just as rewarding. He has worked with entrepreneurs, owners and even Boards to see their company not only survive, but to thrive like never before.
Carl’s career has strong operational history since he believes that successful operations and finance must go hand in hand. As a CEO, CFO, and former owner of small companies, Carl knows what it takes to wear multiple hats and to be very hands-on and practical. He has extensive experience with IT software implementations as well as increasing utilization of existing technology for both small and medium business. Carl is a Certified Business Transition Expert™
A native of Arkansas, Carl has been in the Fort Smith / River Valley area since 1985. He is actively involved in his church, civic organizations and recreation throughout the area. His gift is teaching others and utilizes all activities; work, play and worship to make a difference in other people’s lives. Carl believes that both integrity and absolute honesty are the backbone of all successful business relationships and partnerships.
Arkansas State University
University of Arkansas
Certificates & Licenses:
Certified Public Accountant, Arkansas #3335
AICPA Not For Profits Certificate Level I
Arkansas Society of CPA’s